KEDGE LIBRARY · RUNWAY ALLOCATION
HOW TO ALLOCATE RUNWAY ACROSS GOVERNMENT OPPORTUNITIES
A government opportunity earns runway when the expected buyer decision justifies the full company burden required to reach it. Name the endpoint, confirm the buyer’s ability to act, price the evidence and delivery work, compare the pursuit with the strongest alternative use of the same resources, and define the fact that would change the decision.
The output should be one of five written allocation choices: Pursue, Conditional, Partner, Wait, or Pass. Each choice needs an owner, resource boundary, next gate, and reversal condition.
Four rules for allocating runway
Fund a specific endpoint
Choose the observed government event the company is paying to reach: market-research influence, selection, current-stage award, successful performance, or funded transition.
Join buyer freedom to company economics
A buyer able to act is one input. Product fit, evidence, terms, security, production capacity, timing, and cash still determine whether the company should act.
Price the displaced work
Record the technical roadmap, customer delivery, financing milestone, hiring decision, or stronger pursuit that this work will delay or displace.
Precommit the next gate
Define the fact that expands, holds, changes, or ends investment before proposal work creates sunk-cost pressure.
Use the one-screen pursuit gate
Five disciplined allocation choices
- PursueCommit defined resources toward the named endpoint.
- ConditionalAuthorize only the work required to resolve a stated fact.
- PartnerProceed with a named partner filling a defined gap under recorded work share and decision rights.
- WaitPreserve the lane until a dated external condition changes.
- PassStop present investment and record the reason and reversal fact.
Worked example · illustrative
A strong buyer path that still calls for a partner
A robotics company finds a prototype opportunity with a real problem owner, current money, a usable award route, and a defined field evaluation. The product fits the mission, but the required platform integration would pull two lead engineers away from a commercial delivery and exceed the company’s current delivery capacity.
A qualified partner already performs the platform integration and can accept a defined work share. The written decision is Partner: pursue only after the partner confirms scope, schedule, technical responsibility, proposal inputs, and delivery ownership. The company will not begin hardware modification before award. If the partner cannot commit before the internal proposal gate, the decision reverts to Pass.
Founder use
Choose the route that creates the most decision value per unit of scarce technical, leadership, hardware, and cash capacity.
Investor or board use
Test whether management can state the endpoint, exposure, assumptions, alternative use of runway, and reversal fact before treating the opportunity as pipeline value.
KEDGE FEDERAL · PURSUIT GATE
APPLY THE PURSUIT GATE TO THE CURRENT PIPELINE
Kedge puts the endpoint, buyer authority, evidence burden, company economics, displaced work, and reversal condition into one written allocation decision.
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